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Meg Whitman, CEO of eBay one of the richest female CEOs in the world Essay Sample. What Pierre Omidyar created, in his San Jose living room to help his then-girlfriend collect Pez dispensers, back in management papers, September 1995 has turned into a very successful online business empire. Initially an auction based marketplace for the sale of goods and services for individuals, eBay is now all about narrative of, e-commerce, that is about buying and research, selling products and services on the accommodation studies the Internet via electronic methods (using the World Wide Web). Management Research Papers. It is classified as business-to-business, business to consumer and consumer-to-consumer. eBay has successfully implemented all these three categories in its business. Simple Essays. An overwhelming amount of eBay’s success is directly attributed to management papers its passionate, loyal and evangelistic customers, who refuse to do business anywhere else but on the de facto auction site of the Internet. In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to sustain the success. Meg gathered her senior staff from the previous companies she worked at such as Pepsi Co. and Disney, and created an experienced management team with an average of 20 years of business experience. They built a strong vision for the company that eBay is a company that’s in the business of connecting people, not selling them things. Meg Whitman has achieved success as president and CEO of eBay, now the fastest-growing company in about, history.
The online marketplace has grown faster than Microsoft and Dell did in their first eight years, and if it were a bricks-and-mortar operation, eBay would be bigger than Best Buy and closing in on project download Lowe’s. Whitman assumes her role with a sense of matronly duty, exuding warmth that belies her status as this year’s most powerful woman in American business. Whitman’s success stems from her uncanny sense of when to make a move and, more importantly, when not to simple essays – a sensibility many top-level executives in research download, other companies find hard to maintain. Meg Whitman was born in 1957 and she grew up in Cold Spring Harbor, Long Island, New York. When Whitman entered Princeton University, she planned a career in planning, medicine, but she became an economics major after a summer job selling advertising for a campus publication. She graduated with an project research papers, economics degree in 1977 and simple essays, earned an MBA from Harvard Business School two years later. Research Papers Download. Whitman joined Procter Gamble, later worked for the consulting firms of: Bain Co., Walt Disney, Stride Rite Shoes, Florists’ Transworld Delivery (FTD), and Hasbro.
At Hasbro, she was responsible for marketing Playskool and Mr. Potato Head brands. Whitman, now 49, joined eBay in1998 as president and CEO, has helped turn it into a major Internet presence, visited by about project some seven million people daily. As ruler of the world’s biggest online auction site, Whitman, has successfully beaten back stiff competition from Amazon.com and Yahoo. To do that, she has swiftly fixed any problems, has faithfully tried to weed out the project management fakes on her site and has posted a consistent flow of profits, making eBay the world’s most valuable Internet brand. On paper at least, Whitman who is married to Griffith R. Harsh IV, a neurosurgeon, is a multi-billionaire and one of the richest woman CEOs in the world.
Leadership and Motivation: •Flexible and Adaptable. The business world is continuously evolving and ebook, the demands for new ideas are uprising. In such situation, Whitman is comfortable going with the flow, rather than being rigid. In order to maximize output and to cope with today’s diverse workforce, Meg Whitman thinks both in terms of flexibility and adaptability. What started out as a pure consumer-to-consumer auction marketplace, is now inviting large and small businesses to management download sell to consumers and other businesses. For example, Whitman decided to buy Billpoint, an online system that allowed payments by e-mail, offering another enticement for prospective eBay buyers and sellers.
Also to help eBay move into other markets, Whitman negotiated the purchase of essay project planning, Kruse International, a collectible car house, and management download, Alando de AG, the largest online-auction house in Europe. As a result by the end of the third quarter of 1999, eBay reported sales of more than $741 million, up from on smoking just $195 million the management download year before. The company had also virtually cornered the online-auction business, accounting for 90 percent of all on-line-auction sales. Therefore, eBay’s economy is expanding exponentially and the accommodation case, it is earning record profits for eBay’s stockholders. “The biggest mistake many Internet companies make is waste a lot of money on television advertisement,” said Anthony Noto, an analyst. But Meg realized that she had critical mass and that the company needed to tell its story. Thus the company’s first multi-million-dollar television ad campaign capped the company’s most successful quarter and opened up the management research company to a broader group of speech on smoking in public, consumers. Meg Whitman believes that people are basically good and so they should be trusted.
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She believes that one can’t direct the company’s users to do much of anything, instead needs to use the research community of users to chart the course of the narrative company. She finds out precisely what its users like and dislikes before she makes any changes to the company. She listens to people like an average person and often responds to what the eBay community wants, even when her gut tells her to do something entirely different. Project Research Papers. After the acquisitions of leading payment-service PayPal, caused dissent on Wall Street, despite the fact that most customers preferred PayPal to EBay’s own BillPoint payment service, Whitman wasn’t immediately willing to part with what she said was a “tremendous amount of money”. Whitman believed that eBay would compete and win against PayPal. It wasn’t clear to her that PayPal’s payment service was hands-down better than what eBay’s development team put together. But after months of watching eBay’s customers repeatedly choose PayPal over eBay’s service, she said customers eventually made the decision for her of narrative of, rallying her own management team to back the PayPal purchase, and project management, recommended it to her board. Whitman maintains her customer focus by answering many of the e-mails she receives from them herself. She taps eBay’s community to simple essays find out precisely what its users like and dislike before she makes any changes to project research papers download the way the company lists and speech, conducts its auctions.
Because of Whitman’s insistence on listening to customers, some analysts describe her management style as “matronly” rather than aggressive, as if she were the project papers download den mother of a pack of eBay sellers. •Connects with People. Whitman acts like an average person would. Of Cultural Diversity Studies. She’s not on a different level the way some executives are. She keeps a steady hand on the tiller rather than gripping and pulling hard on the levers of power. She delicately steers and builds relationships with her employees instead of controlling them.
She works from project research papers a cube, like all her other employees and of cultural studies, not from a corner office. Instead of commanding her employees, she prefers to converse with them. She asks questions, instead of management papers download, providing answers and then sharing what’s been learned. She encouraged participation and is willing to share ideas and information. Essay Planning. It builds continual consensus and earns trust through simplicity for project research papers download Meg and her employees. She says that at simple essays, eBay, it’s a collaborative network. It is project download truly in speech on smoking, a partnership with the community of users. For her the key is connecting employees and customers in project papers, two-way communication, ‘The Power of All of Us.’ Whenever she’s out traveling, she’s talking to people who use eBay.
In order maintain Meg’s customer focus, she frees up about 500 employees for the annual eBay live event – a place where its customers – many of whom make their living selling items on the site – can meet, greet and their feedbacks can be heard. The Accommodation Diversity Case Studies. On the mission to get direct and clear information about eBay’s effectiveness, Whitman and project papers download, her executive team randomly pick about 20 eBay customers each month to visit one of eBay’s offices, to delve into their preferences. Whitman has attended most of those meetings herself, frequently asking, “So, what’s on your mind?” Whitman may be calm, but she’s ambitious. As she moves quickly to defend her company’s turf, she’s also looking to broaden the company, seek the right opportunities and taking good risks. Case Studies. As soon as she got to project management know about the of company, she realized that it was making of a great brand so she helped eBay go public after months of her arrival.
What started out with 20 employees, 170 when Meg arrived to 2500 in four years time, she was set about making eBay corporate and more professional. eBay went from 10 product categories to project management research download now selling 18, 000 categories, in 27 countries. For Canadian Ebook. The once auction web for used stuffs is management now selling both used and new things often at fixed prices both by individual and by large corporations. As eBay economy expands, managing it gets a lot tougher especially because eBay’s millions of passionate and clamorous users demand a voice in all major decisions. But that does not stop her expanding eBay’s economy any less and now she is expanding eBay very well overseas. About Planning. Despite geopolitical risks, she entered china’s online business, as Whitman believes that china is management research papers download a potential hotbed for Internet commerce and china can become the narrative essay of second revenue-producing region behind U.S. Just this year she bought iBazar (which has online auction sites in eight European countries) and project management research download, made moves in New Zealand, Korea and other countries. Empowerment involves increasing the decision-making discretion of workers. Whitman describes her role as a 7-by-24 job and she receives 175 emails a day. How does she lead? “I don’t tell people what to do – I try to influence the direction of the company,” she says. Other nuggets from the Whitman leadership philosophy are reassuringly familiar: “All strategy questions can be reduced to: Who are your target customers? What are your competitors likely to do?
What value will it create? In order to respond, they have to be able to make decisions and implement changes quickly. Also to cope with the increased work demands, Meg has to empower her people. Whitman has woven her tapestry from three basic and counterintuitive strands: First, she realizes she can’t control eBay’s community of buyers and sellers, because they don’t report to her and if they’re dissatisfied, they don’t have to show up for “work.” “It’s not our baseball card,” says Tom Tierney, an eBay director and chairman of Bridgespan Group, a nonprofit consulting firm. “We’re not owners.” Whitman’s second leadership strand-people are basically good, so trust them.
Pierre Omidyar, the former software engineer who founded eBay, originally formulated it. It was him who came up with eBay’s feedback system, which allows buyers and sellers, true strangers, to evaluate each other based on the quality of their dealings. Whitman says: “Our Company is built and managed on validation. Where else can you wake up and see how much you are liked each day?” The third leadership strand is perhaps the hardest to internalize, but Whitman has. The Accommodation Of Cultural Diversity. Her words are: “Don’t assume you know more than the project research marketplace or community-because you don’t.” Unlike Wall Street bond traders who try to outguess and outsmart the market, Whitman listens and learns to formulate the right questions; then she influences others on her team so they can come up with the right answers. “You are constantly taking in new information,” says Whitman, “constantly changing the prism through which you view your business.” CEO s today has to essay be receivers rather than transmitters. It’s a discovery process, not a dictatorial process. As democratic leader: Meg Whitman leads by not leading, bosses by project management papers download not bossing, and manages by not managing.
Guided by narrative Whitman, eBay is redefining the bedrock business principles, including leadership, that have anchored successful corporations since the Industrial Revolution. In the process, Whitman has created a radically more democratic company, a model organization in which the management research papers collective intelligence and enthusiasm of its 157 million customers determine and drive the daily actions of its 9,300 employees. As Transformational leader: “It’s different from the accommodation diversity case studies traditional leadership,” says Whitman. Project Research Papers. “It’s usually: What does the essay about project planning center want to do? It’s command and control. Project Management Papers Download. At eBay, it’s a collaborative network,” eBay, a highly fragmented and the accommodation diversity case, participatory business model required a new kind of corporate leader, one who, like Whitman, keeps a steady hand on the tiller rather than gripping and pulling hard on project management research papers the levers of power. Her mission is to understand the wants, needs, strengths and weaknesses of congregants in the accommodation, an effort to grow the flock.
Women such as Meg Whitman of eBay succeed because they embody seven uniquely female abilities: they can sell their visions; they are not afraid to reinvent the rules; they are closely focused on achievement; they show courage under fire; they turn challenges into opportunities; they are aware of research papers download, customer preferences. The new breed of leaders combines traditional leadership behaviors with a transformational perspective. • Visionary: Transformational leaders don’t shy away from complexity. They immerse themselves in it, embracing it, recognizing and grasping the essay project opportunities that it presents. Management Download. They make connections to bring clarity amid the complexity. They develop inspiring ambitions on top of their rigorous strategies, which are more likely to ride the waves of change and strategic renewal.
For example, Meg Whitman has a vision when she wanted to expand eBay overseas. She can sell her visions; she is not afraid to reinvent the narrative essay rules; she is management closely focused on essay students achievement; she shows courage under fire; she turns challenges into opportunities; she is aware of customer preferences; This is an example of her visionary leadership behavior. Another example , After Meg Whitman joined eBay as the Ceo, her vision was to make the eBay site more professional and more profitable. •Engaging: In the past, visionary leaders have tended to neglect the practical aspects, maintaining distance from their followers. The transformational leader is also a valued guide. Rather than simply pointing at research papers, the mountain, they actively coach and support others in the organization as they strive to reach their goal. They connect the vision with the actions required to get there.
For example, when Meg Whitman had a vision about expanding eBay overseas. To achieve her vision she bought iBazar (which has online auction sites in eight European countries) and made moves in New Zealand, Korea and the accommodation of cultural diversity, other countries. To make the eBay site more professional and project, more profitable she walked a fine line between making the site more attractive to businesses without alienating those individual buyers who had helped the site to become a success. Essay. She launched a national advertising campaign and project management research papers, created an anthropomorphic apple as the official eBay mascot. All of those make her engaging towards practical aspects. •Fusing: The transformational leader is a conduit for diverse ideas and initiatives buzzing around the organization. He or she sees the essay writing for canadian students organization as a network rather than a pyramid and instinctively wants to project research be at the organization.
Transformational leaders connect the dots or nodes within the organization to make things happen. They fuse the planning talents and opportunities to create value today and for the future. Managing the company’s growth has been Whitman’s greatest challenge, but she has an project papers download, easy-to-follow philosophy: Help eBay’s community of buyers connect with sellers, set a limited number of rules and essay planning, get out of the way. Whitman and her executive team randomly pick about research, 20 eBay customers each month to visit one of eBay’s offices, to delve into their preferences. Whitman has attended most of those meetings herself, frequently asking, “So, what’s on your mind?” Whitman also set about making eBay more corporate. She created the company’s first national advertising strategy. She recruited executives from places such as PepsiCo. She pushed for stores and companies to sell on eBay, so now corporations such as Sun Microsystems sell millions of dollars worth of products a year via the site.
She encouraged eBay to offer various specialty sites under the eBay umbrella – much the way FTD’s global Web site, under her watch individual florists’ shops under the FTD banner. The Accommodation Of Cultural Studies. Whitman also installed a trust and safety program, which offered insurance for buyers. In making the place more corporate, she made it more professional. •Collaborating: The transformational leader also seeks collaboration with other organizations, constantly looking for partners that can add the missing pieces to the strategic jigsaw. They view partnerships/joint, ventures/outsourcing and management research download, the whole panoply of collaborations as a way to the accommodation make connections, for example, more than any business leader, Whitman acts as a trusted pastor to a global congregation of buyers and project research, sellers say those who know her well. Her mission: To understand the wants, needs, strengths and weaknesses of congregants in an effort to grow the flock. For steady-handed and understated stewardship of the rare enterprise that is simple essays eBay, Whitman is the management research winner of the the accommodation diversity studies inaugural CBS Market Watch Chief Executive of the Year Award. Under Pastor Meg’s stewardship, millions of followers already are paying tithes to eBay each time they shop online. And if Noto’s estimates are accurate, there are millions more auction converts waiting in the wings.
Said Whitman: “When you’re trained in MBA school or most other businesses, you use the words, ‘Drive, push, go after,’ and management papers download, it’s not that way here. Here, you have to use the community of users to chart the course of the company. You can’t direct them to do much of anything.” It’s different from traditional leadership,” says Whitman. “It’s usually: What does the center want to do? It’s command and control. At eBay, it’s a collaborative network,” she adds. Essay Project Planning. “You are truly in partnership with the community of users.
The key is connecting employees and customers in two-way communication. Management Papers. We call it ‘The Power of All of Us.’ “ •Effect on the accommodation diversity studies followers: From a leadership perspective, her most striking attribute is to enable other people and other groups to get things done,” says Tierney, former CEO of Bain Co. “She is project papers sort of the chief executive enabler.” Whitman’s collaborative style has had a big impact on eBay’s culture, he adds. “She is not trying to control the community. The Best Advice Given Essay. She is trying to respond to the needs of the community.” •Excite followers: Ted Hunter, general manager of Champion Networks LLC, Brunswick, Maine, says Whitman has made great strides embracing the channel. “I think it’s exciting,” he says. “This is an auction house that is coming to us and saying, ‘How can we help enhance your business?’ They want to know how we use eBay, if there are services that eBay can help us sell, and they are willing to establish a relationship to make that seamless.” •The values she brings – she brought a new value that: loyalty is crucial. The site’s newsletter boasts of how eBay brought people together and saved small businesses. “eBay is an outstanding example of loyalty,” said Bain Co. consultant Frederick Reichheld, author of “Loyalty Rules!” He notes, for example, that eBay built a costly system to respond to customer e-mails within 24 hours. And thanks to this attention to building loyalty, more than half of project papers, eBay’s customers come by referrals from other customers. Whitman managed to expand the company without destroying its community, maintaining what she calls “the small-town feel on a global scale.” As Digital leader: The modern leader has multiple roles and of cultural case, constituencies. The job is project management papers download increasingly fragmented.
There is essay project little time to download do everything well and so he or she faces a continuing series of trade-offs of time, energy and on smoking, focus. Leaders themselves admit that the project management research papers download role is becoming more challenging as there are needs for restructuring and managing change, increasingly demanding customers, difficulties in simple essays, finding good people and technological change, particularly the use of information technology. They cite pressure from financial institutions to meet performance expectations, increasing complexity and competitiveness of business as a result of management papers download, globalization. To meet the growing demand of technology and to face the various challenges, digital leaders are developing. But digital leadership is not concerned only with high-tech businesses. Digital is a state of mind just as much as it is a technological phenomenon. It is about making new connections and creating value in new ways. Digital leaders are able to organize themselves and their organization to take advantage of new market opportunities. This is at the heart of in public, their success and project papers, of their leadership style. The essence of being a digital leader is also transformation.
Transformational leaders have the capacity to perceive something that is currently regarded as being impossible and then make it happen. They do this not by doing more, working harder or organize more resources but by fundamentally altering the context. Crucially, they regard self-transformation as the key to given essay organizational transformation. These leaders last because they become skilled at re-inventing themselves and their businesses. Meg Whitman represents a digital leader as a CEO of the online auction company eBay. She presides over research, one of the pure-play Internet businesses that successfully weathered the dot-com storm. In fact, the company has been profitable in all but two quarters since its inception. Whitman has successfully made the switch from diversity case traditional companies. A leader should have the ability to management change his or her leadership style according to situation.
Meg Whitman, CEO of eBay, successfully cope with the world where discontinuity and exponential change will become the writing for canadian ebook norm. In the project research future, leaders will have to orchestrate radical redesign of everything from their internal processes to their business model on an on-going basis. This requires leaders to adopt new approaches to leadership and narrative essay, new behaviors. Project Research Papers Download. The real challenge for Meg Whitman is to essay writing for canadian ebook transform her, and to use that new personal power to transform others, and project management research papers, her business. Of Cultural Studies. Transformation must come from within the project management research papers download individual and as a CEO of about project, eBay, Meg Whitman success. Thus her transformational skills lead her as a Digital leader, which is a combination of personal, organizational and market transformation. eBay is operationally sound, especially considering it is still in its buildup period and it has a business model that scales extremely well. The management has shown that it responds quickly and well, and has been working hard to expand the business without jeopardizing the core business. Is this the perfect essay for project papers you?
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Project Management Journal | PMI
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Use simple, thin lines (look to the Stroke Tools in Adobe software) to divide sections of content into manageable chunks, and use color sparingly—as a little pop of blue to mark out subheadings catches the eye without being overbearing. If you’re sending a portfolio, resume, and cover letter to apply for your dream creative role, think about project management, how you can make all the elements of your application look more unified and professional. Treating your job application as an essay, exercise in branding is a great way to both elevate your application to the next level and prove to your future employer that you can be creative while working within a set of brand rules. Management Papers? Before you begin creating your portfolio, resume, and cover letter, you need to lay down some simple rules for ever given, your personal brand. Project Download? First up, consider creating your own personal logo, like in planning this slick resume example. Try designing a simple icon using your initials and a simple shape or border. Project Research Papers? Apply the ebook logo to the cover page of all your application documents. Management? Simple personal branding element example. Secondly, you need to think about being consistent with your choice of typeface and how you format your text. Choose a simple, legible sans serif for jobs in digital-related fields (take Aller for a spin), or go for the accommodation diversity case studies, a serif (you can’t go wrong with Caslon or Garamond ) if the role is papers download, more traditional.
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After all, you won’t even get to to the interview stage if your resume is instantly forgettable. To make it unforgettable, you need to think of simple essays ways to inject personality into your resume. This can partly be content-based—try sharing your hobbies and interests outside of work, or presenting a short bio in a punchy, informal way. In terms of design, there’s two ultra-simple ways to personalize your resume and make it more reflective of who you are. The first is to add your personal signature to the design.
Signing your name is personal and intimate, and makes a nice nod to tradition in this overwhelmingly digital age. If your signature’s illegible or downright messy, just use a handwritten typeface to set your name instead. Try out Harabara Hand or Jimmy Script . Example of a handwritten font applied to a Personalized Resume Template. Guaranteed this will make your name more memorable than if it was set in plain ol’ Helvetica. The other thing you can do to personalize your resume is to project research download include a photo.
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Tip 8: Want to Be Really Creative? Go Digital! Print resumes have an old-fashioned charm and many companies will take it as a given that your application will be in a printable format. Project? Sometimes, however, you really need to push the boundaries. If you’ve been eyeing up a designer role at management papers download that ultra-creative start-up, you’re going to need to show your employer that you can think outside of the box. Most start-ups have a tech-forward ethos, and this creates the perfect opportunity for you to show off your web design skills. Hey, even if you’re lacking in studies coding prowess there are still loads of simple ways that you can customize personal website templates to make them your own. Moving your resume onto a digital platform allows you to get really creative with your presentation. You can now integrate interactive content into your resume, such as animation and management research papers download video, and it also happens to be incredibly convenient for your employer to access. No fiddly email attachments or postal application, just click and go. Simple Essays? Make sure your site is mobile-responsive, just in case they decide to check you out on their morning commute.
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Before they’ve even met you in person an employer will make judgements about your personality and professional capabilities based on the look of your resume alone. So you want to make sure those first impressions are as positive as possible, which will improve your chances of getting to the interview stage (where you will, of course, wow the interviewer with your sparkling personality). Choosing an elegant, legible typeface and setting it nicely on the page will have more positive impact than a layout weighed down with gradients, eyesore colors and novelty fonts. You can show off your creative side in a subtle way, by proving that you know when there’s a time and a place for being ultra-experimental. and for project management papers download, a number of simple essays jobs you may apply for a professional resume is not the management papers download place to do it. Move away from loading down your resume with creative effects, and focus more on how you can improve the reader’s overall experience of simple essays your application. Structuring the content of your resume, developing a personal brand, or moving your resume onto a digital platform will prove to potential employers that you’re able to problem-solve, and project management research download present information in a memorable, skillful way. Balance creative presentation ideas with a professional design and you can’t go wrong! Share Your C reative Resume Design! Have you been looking to refresh your resume recently? Have you landed a dream job off the back of your resume design?
We’d love to know! Feel free to share your experiences, comments and simple essays tips below. Ready to create your own resume from scratch? Check out project management research papers, this tutorial on creating a unique, versatile resume. Or browse the full range of persuasive speech on smoking creative resume templates available on GraphicRiver.
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